S03 E24 In-Depth Interview with VP of Marketing about Art Licensing!!
In this podcast interview, our guest is Cindi Steele, the VP of Marketing of Conimar Group. She will share some tips for creating a product and art licensing. And is this podcast we talk about EVERYTHING to do with both!
Conimar Group makes many of the different brands you may know.
In this podcast Cindi shares:
- How she finds artists.
- How to submit your work!
- The products they make.
- How they select artwork and how she monitors and tracks what products are working.
- Royalty rates!
- Industry vocabulary
- Common acronyms and their definitions.
- The most important licensing and contract terms to know!
Time Stamps:
[0:00] Introduction
[1:45] Cindy’s Arrival
[3:05] Products and Finding Artists
[5:11] Reaching out to Artists
[6:07] How to Reach Out to Conimar
[10:10] Conimar’s Marketing Plan For 2021
[10:45] The Products Conimar Makes
[16:13] Timeline for Product Creation
[17:28] SKU Counts, Sales, and Discontinuation
[18:46] Sell-throughs
[22:40] What is a SKU?
[24:21] Intermission
[24:45] Planning Out The Design of a Product
[28:25] Proofing Products and Shipping Them
[29:47] Presenting Products and Finding Artists at Shows
[33:15] Discussing Marketing Terminology
[34:50] Conimar’s Sales Reps
[35:40] Markets
[37:15] MAP Pricing
[39:52] Educating Consumers and Sellers and Social Media
[45:49] Helping Retailers Market and Catalog
[47:16] Conimar’s In-House Marketing, Social Networking, and Social Media Team?
[48:45] Repurposing Content and Dealing with Sales Reps
[49:49] Planning and Organizing Tasks
[54:43] Licensing and Contracts
[57:12] Royalty Rates
[1:01:19] When Your Art Doesn’t Make It Into a Line But Is Kept
[1:03:33] The Importance of Defining License Rules
[1:04:28] Free Samples
[1:05:40] Selling Products Per License Rules
[1:11:39] Guarantees
[1:12:20] Open Communication
[1:12:49] Successes and Planning
[1:17:50] Discussing Owen Garrett
[1:18:39] Stories about Cindi’s Team
This episode reveals SO MUCH critical information about getting your art onto products… you will NOT want to miss it!!!
Links to Conferences Mentioned:
Connect With Your Host Erin Sparler:
Buy Original Artwork by Erin Sparler
Join Erin LIVE in the studio on the Facebook Page: What is Fine Art?!
Erin, This is the first time I’ve listened to your podcast and I was very favorably impressed. I thoughts your questions were great, you stayed on topic and Cindi has lots of great info about licensing at Conimar Group.
I have sent them art to consider in the past and will plan to so again. I was most interested in THE ART CALL.
Wouldn’t it be a dream to get a collection into Walmart or Dollar Stores?
I missed her email. Can you please send it to me?
I will be listening to past podcasts and look forward to those in the future. Thanks much.
Hey Nancy! Thanks for listening! I’ll email you Cindi’s email! 🙂