Episode013-S01-Ep13: Why product development strategy and innovation is key to building a brand, with guest Marc Petrovic

In this episode of The Artist Appeals, Erin Sparler speaks to an amazing glass artist! This artist doesn’t just blow glass. He creates conceptual art out of glass. His work has featured in museums and private collections across the United States. His work has been in the Museum of Art and Design, the Toledo Museum of Glass, as well as in SOFA or the museum of Sculptural Objects Functional Art and Design in Chicago!

Formally, he was a vet who shifted careers to pursue artwork. He found a love of glass and chose to pursue glass artwork. Today, both he and his wife create living from their glass artwork. They both have developed unique, creative, expressive and original artwork using glass, and launched a jewelry line called, ‘Birds in the Hand Jewelry.’

To learn more about developing a product, pricing, amplifying your brand, and much more, listen to this podcast episode with the amazing glass artist, Marc Petrovic!

In this episode of The Artist APPEALS, you will also hear:

[01:59] Marc Petrovic’s backstory.

[03:54] The career transition from practicing veterinary medicine into the art industry.

[04:53] Why Petrovic chose to major in glass artwork.

[06:35] Discover Marc Petrovic’s consistent goal in life.

[07:33] How Marc creates a theme for his artwork that he would like to explore.

[09:04] Why Marc chose to use fish as a subject in his artwork.

[11:17] Petrovic expounds why he uses metaphors and symbolism to speak the human condition through his work.

[12:07] Why he started using birds as a subject as opposed to fish.

[14:30] What helps Marc to transition from fine art to conceptual work into the business aspect.

[18:14] How Marc Petrovic presents his artwork to his audience.

[19:32] How Marc educates his prospects or audience about his creations.