Why Effective Presentation And Connecting With Your Audience Is Important-Jen O’Connor
Jen O’Connor, the owner at EarthAngels Studios, joins Erin Sparler to break down the ‘Appeals’ system, to create a business in the art world.
Jen O’Connor has a background in Urban Planning and small business economic development. She has over 20 years of creating and selling artwork experience under her belt. This makes her come out highly recommended as an art world business consultant. She runs EarthAngels Studios, the ArtGirls’ Roadshow as well as an exclusive art gallery in Florida, New York that opens only 3 times a year.
Jen creates hand-made curated artwork and also buys outright artwork from other artists, which helps her to further promote her business
In this episode you’ll hear:
[2:38] Recap of last episode
[3:26] Part 2 begins
[4:34] Jen explains the art world elevator pitch
[8:23] Jen and Erin discuss Marie Kondo and minimalism
[14:46] Jen explains how and why makers are pressed for time
[16:29] Jen explains how your presentation style can work for you economically
[19:24] Erin discusses being an entrepreneur and overcoming fear
[28:22] Jen and Erin discuss always striving for more as an artist and entrepreneur
[30:25] Jen discusses how being an optimist can have big rewards
[33:37] Teaching as a way to expand your reach
[38:11] Recap of topics discussed
[38:40] Jen gives tips + tricks on amplifying outreach
[44:31] Jen discusses how she measures success
Links and Resources:
Earth Angels Studio: EarthAngelsStudio
The Art Girls’ Roadshow ArtGirlsRoadshow
The Artist Appeals Podcast+Course
Jen O’Connor Linkedin
Erin Sparler Linkedin
Earth Angels Toys Blog Blog
Books Mentioned:
Steal Like An Artist Book
1 Million Followers Book
Connect With Your Host Erin Sparler:
Buy Original Artwork by Erin Sparler
Join Erin LIVE in the studio on the Facebook Page: What is Fine Art?!
