The host, Erin Sparler, gives an overview about the Artist Appeals’ 7 Step System. She uses the format of the Appeals acronym APPEALS. It stands for Art, Product, Presentation, Educate, Amplify, License and Success.
Highlights and Quotes from the Podcast:
The Appeals acronym
- tries to summarize a big amount of information into seven chunks
- allows you to organize what you need to do as the next step in the process
Art
- we start as artists by creating art
- the artwork is the starting point the idea the theme the style the thing that we are creating
Product
- We talk about the difference between brand voice theme
- you need to be able to divorce yourself from the artwork and begin to turn it into a product
- when you start to think of your artwork more as work and as a product then you can divorce yourself from it emotionally and this can help this can help get it out to the world
- when you’re creating your artwork as a product you want to create it as a product that has three different price points.
Presentation
- you need to present that product in a professional manner
- how you present the work conveys the value of the work
- from hanging it on the wall, how it’s displayed on the shelf or how you ship it all together taken all together convey the value of your work
Educate
- all of this is for not if you don’t get the word out by educating your audience
- you have to educate your audience even to the extent of the importance of art
- we have to educate our audience to the benefit of our work.
Amplify (Automate)
- you want to get bigger in the world of business
- how do you do that if you’re one person and you’re bootstrapping; if you’re spending your own money, your own time, your own
- labor, your own efforts.
- for example email outreach that’s one of the most common
Licensing
- licensing is where you take your work and you let a manufacturer use your work on their product
- it’s supposed to be a win-win situation. they get a beautiful product that has more appeal and then in turn they pay you a percentage of the profits on those products
- the very important thing to remember about licensing is that it’s supposed to be a win-win you have to read the contract and understand the terms
- I highly recommend getting a lawyer to read it as well
Success
- how do you define success?
- success is relative to you
- you know what you can achieve and what is an amazing successful goal that you’ve achieved for you
- it is very important that you sit down and define what your goals are and what is going to define success for you
Connect With Your Host Erin Sparler:
Buy Original Artwork by Erin Sparler
Join Erin LIVE in the studio on the Facebook Page: What is Fine Art?!
